Strategic Visioning Priorities

The Town Council regularly reexamines the goals and objectives for the future of Prosper. Through careful analysis and discussion, the Town Council identifies and approves priorities to guide Prosper’s growth into the future. Below you will find the Town of Prosper Town Council’s Strategic Visioning Priorities.

Town Council Strategic Visioning Priorities

1.    Acceleration of infrastructure:

  • Work with the Capital Improvement Subcommittee to identify gaps in the Town's infrastructure and ensure that it meets the demands of a growing community. 
  • Utilize all available financial methods (Bonds, Certificates of Obligation, Capital Dedicated Fund, Grants, etc.) to fund projects. 
  • Work with the Capital Improvement Subcommittee to plan for a future bond program and/or pay-as-you go program.

2.    Development of Downtown Prosper as a destination:

  • Collaborate with the Downtown Business Alliance, Community Engagement Committee, and Prosper EDC to implement the Downtown Master Plan.
  • Pursue a mix of public and private developments as catalysts for office, retail, restaurants, entertainment, housing, and outdoor events. 

3.    Ensuring the Town’s commercial corridors are ready for development:

  • Ensure US 380 and Dallas North Tollway are primed and ready for development.
  • Develop long-term strategies for land use, landscaping, lighting, and traffic.
  • Leverage partnerships with TxDOT, NTTA, and private development.
  • Prioritize infrastructure to meet demand, using incentives when appropriate.

4.    Continue to provide excellent municipal services:

  • Strive to be a high-performing organization focused on continuous improvement, best practices, and benchmarking. 
  • Develop a culture of excellence and provide the financial resources necessary to support these goals. 
  • Provide a welcoming and respectful environment for residents, visitors, and Town employees.

5.    Work towards a growing and diversified tax base:

  •  Collaborate with Prosper EDC and be adaptable to changing market conditions.
  •  Place an emphasis on corporate, medical, and life-sciences sectors.
  •  Utilize metrics to create resiliency strategies against market changes.

Strategic Visioning Priorities Flyer (PDF)